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Yi Shan Yi Hui, a Chinese outdoor cooking brand

Designest .
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design logo branding graphic design visual identity brand identity Outdoor camping
design logo branding graphic design visual identity brand identity Outdoor camping
design logo branding graphic design visual identity brand identity Outdoor camping
design logo branding graphic design visual identity brand identity Outdoor camping
design logo branding graphic design visual identity brand identity Outdoor camping
Yi Shan Yi Hui, a Chinese outdoor cooking brand
"Yi Shan Yi Hui" is a brand focused on innovative Chinese outdoor cooking experiences. The brand logo is derived from the Chinese character "Hui," depicting an abstract mountain silhouette above and the outline of the brand's main product, a cooking table, below. 

"Yi Shan" (A mountain) represents a new beginning, while "Yi Hui" (A meeting) signifies the fresh experiences when people encounter the unknown. 

By integrating Chinese culinary culture and lifestyle, it designs modular products aligned with Chinese cooking practices, forming a unique brand essence.

This set of Brand Graphic Visuals has been awarded the German IF Design Award.
Yi Shan Yi Hui, a Chinese outdoor cooking brand
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Designest .'s profile

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Designest .'s profile
Hong Kong SAR of China

Yi Shan Yi Hui, a Chinese outdoor cooking brand

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives